Tokyo, Nov. 22 (Efe) .- Inkampani Japanese Toshiba ehoxa logo yayo yisakhiwo sodumo One Times Square wokwakha e-New York-kuyiphi izinsimbi kuthiwa afakwa ku Newcastle Year, njengengxenye I-strategy yayo yokunciphisa izindleko, ngokusho kwemithombo yazise le nkampani namuhla.

Ngaphezu kokususa isikrini ku-Times Square ezinyangeni ezilandelayo, inkampani yaseJapane nayo zinquma ukuhoxisa uxhaso yayo cartoon ethandwa - "Sazae-san" - futhi ukusakaza idrama ngeSonto ebusuku - "Nichiyo Gekijo" - ukusakaza kokubili Japan amashumi eminyaka, ucacise ukuthi i-Kyodo echaza imithombo ye-Toshiba.

Isikrini esikhulu se-diode sifakwe kwi-One Times Square eNew York ngo-2007, njengesibonakaliso sokwanda okusheshayo komhlaba wonke bebephethe inkampani.

Izinkinga zamanje zikaToshiba zibangelwa ubunzima bezezimali zegatsha layo lase-United States, iWestinghouse Electric, i-subsidiary efaka ukungena kuleli zwe ngo-Mashi, futhi okwabangela ukuthi iqembu laseJapane lihlonywe esigabeni sesibili seTokyo Stock Exchange ngo-Agasti 1.

Lokhu kukhishwa ukukhangisa kulandela isinqumo senkampani ukuthengisa isibonelelo seThelevishini inkampani yeChina ye-electronics yeqembu lakhe i-Hisense Group kanye nemishini yayo kagesi ekhamphani yaseShayina iMidea Iqembu le-Co

I-Toshiba ingayeka nokuthengisa enye yemikhiqizo yayo eyaziwa kakhulu, amakhompiyutha, ukuyeka isu lokukhomba ngaphezulu komphakathi jikelele, okudala imali enkulu ekuthengiseni.

NgeSonto, ibhodi labaqondisi be-Toshiba yavuma uhlelo lokukhulisa ama-600,000 million yen (4,554 million euros / 5,356 million of dollars) ngokusebenzisa inkinga entsha yamasheya ukugwema ukukhishwa kwabo eTokyo Stock Exchange.