ethandwa:

I-Uruguay ibhaja ukuheha ukuvakasha kwehlobo ngemilayezo eqondene nabantu

UMnyango Wezokuvakasha wase-Uruguay wadala izingcezu ezingaphezu kuka-5 000 zedijithali ukuze ukwazi ukuthumela umyalezo okhethiwe kubantu abazokwazi ukuvakashela ngezindaba zedijithali futhi ngaleyo ndlela wenze Abasebenzisi be-Inthanethi bakhetha leli zwe laseNingizimu Afrika ukuba bachithe ihlobo, imithombo esemthethweni yathi namhlanje.

i-Montevideo, Nov 17 (EFE) .- I-Ministry of Tourism yase-Uruguay yakha izingcezu ezingaphezu kuka-5,000 zedijithali ukuthumela umyalezo okwenziwe ngabantu ezihambile ngezivakashi digital futhi ngakho ukwenza abasebenzisi be-intanethi bakhethe leli zwe laseNingizimu Melika ukuba bachithe ihlobo, baveza imithombo esemthethweni e-Efe namhlanje.

Ngaphezu kwalokho, isu lokuphromotha lase-Uruguay elilandelayo i-summer 2017-2018 inemikhankaso emibili yokukhangisa okusekelwe ezindabeni zangempela ezitshelwe yi-protagonists zayo.

"U-Uruguay waqala inqubo yokuguqula ukukhulumisana nezilaleli ezibhekiswe emaceleni iminyaka engaphezu kwengu-3 zifaka ubuchwepheshe obusha futhi zithatha inqubo yokukhulumisana phakathi kwezindaba, "kuchaza Ukuxoxisana no-Efe iphini likaNgqongqoshe wezokuvakasha wase-Uruguay, uBenamín Liberoff.

Isikhulu esiphakeme sachaza ukuthi njengamanje "imidiya yedijithali, kungakhathaliseki ukuthi iselula, amaphilisi noma amakhompiyutha abe yimoto eyinhloko yokukhulumisana nezilaleli ezihlosiwe "nokuthi" lokhu kuye kwasho izinguquko ezinkulu endleleni yokuxhumana kanye namasu UMnyango ".

Wabuye wabika ukuthi ngokusebenzisa iDynamic Creative Optimization (OCD) iphothifoliyo" ingacacisa kahle "imuphi umyalezo ozowuthumela nokuthi yiziphi izilaleli, bese ukhetha" okuphakathi " efaneleke kakhulu "ukwenza kanjalo.

Ukuze wenze lokhu, baye wadala" izicucu kuka 5,000 okuhloswe ngaso izethameli "kwale sizini ehlobo oluzayo.

Ngesikhathi esifanayo, isabelomali Ukumaketha kwe-digital ye-Ministry of Tourism kuye kwanda eminyakeni yamuva, ngoba ngokusho kwephini likamengameli eminyakeni emithathu eyedlule kwakubekwe phakathi kuka-4% no-5%, okwamanje unike u-20%.

Ngokuhambisana nalesi silinganiso, uMnyango usungulwe imikhankaso emibili yokukhangisa, okuhloswe ekuvakashelweni kwe-Uruguay futhi enye ehlose ukuheha izivakashi eSouth Southern.

Isimemezelo sokubukwa kwe-audiovisual "Esenziwe e-Uruguay" (Esenziwe e-Uruguay, ngesiNgisi) sibhekiswe emphakathini wase-Uruguay futhi sitshela izindaba zangempela zeMexico, iParaguay kanye neBolivia ezazalelwa e-Uruguay ngenkathi abazali bakhe behamba kuleli zwe. Abaphikisana nabo basho ukuthi ukuvakashelwa kwabo kokuqala kwaba kanjani isizwe eseningizimu lapho babelethwe khona.

Ngesikhathi, Umkhankaso we- "#VacacionesdeVerdad" uhloselwe izethameli zakwamanye amazwe futhi uqukethe ukuhlanganiswa kwamavidiyo "abavakashi abawenzile ekuhambeni kwabo e-Uruguay."

"Yini Sizama ukwenza kubonisa okuhlangenwe nakho okuyingqayizivele futhi yi-protagonists. okuhlangenwe nakho kwabagqugquzeli nezivakashi ngoba "izivakashi eziningi namuhla zibona ukuthi zivela kumanethiwekhi omphakathi mayelana nokuthi ziya kuphi, okuvela ngehhotela, iminyuziyamu ... futhi ngokusekelwe ekutheni benza ukwakheka kwendawo. "

Ngokuqondene nokulindelwe kwephothifoliyo yase-Uruguay kule nkathi yehlobo, u-Vice-Ministers wachaza ngokuthi "okuhle".

"Okthoba ubonisa ukukhula kwama-20% uma kuqhathaniswa no-2016. Ngonyaka odlule, i-Uruguay ivaliwe nezivakashi eziyizigidi ezingu-3.3, uma lokhu kuqhubeka, i-Uruguay izokhula 20% ngakho-ke sizokhuluma ngezivakashi ezingaphezu kwezigidi ezingu-3.7. "

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